Howler Head Whiskey is made in North Charleston, South Carolina by the Green River Distilling Company. If you want a reliable place to get Howler Head Whiskey, buy it through our Amazon affiliate link. The Whisky Exchange, Whisky Shop, and Master of Malt tend to stock worldwide whiskies, but they take a while to restock. With that said, there are places you can pick it up. Howler Head Whiskey is a primarily US brand, so it’s hard to come by in the UK. Where to buy Howler Head Whiskey in the UK You’ll certainly mainly find Howler Head Whiskey promoted at UFC events if you ever attend. MeGregor’s brand is separate to Howler Head Whiskey and much less popular. It would make sense, but that’s just not the case. Most people think Conor MeGregor, an incredibly famous UFC fighter, owns Howler Head Whisky because he’s the founder of Proper 12, an authentic Irish whiskey brand. Does Conor McGregor own Howler Head Whiskey? Jason Wooler has a history of working with whisky brands and found it natural to pick up another and integrate it with something as big as UFC. Wooler Brands helps smaller brands get into the US market, which is how the two started a partnership and ended up working with UFC. This led to Lipp creating his own brand, Alexander Murray & Co. Steve Lipp’s father-in-law was in the whisky business and encouraged him to invest in one if he could. You can’t get into UFC without seeing Howler Head Whiskey, and you can’t drink the whisky without knowing about UFC at some point. This is a cyclical relationship that leads to more sales and promotion with each new person that encounters one of them. The thing is, the more he promotes the brand, the more people will become aware of UFC and MMA through it. This is because he’s constantly promoting it in interviews and on his social media. Some people believe that UFC President Dana White owns Howler Head Whiskey. Campiri Group is still not the majority shareholder by quite a large margin, though it does have the option to purchase the entire Howler Head company in 2025 based on certain undisclosed performance goals. This was backed up in August 2022 when Campiri Group, the owner of Wild Turkey bourbon, purchased a 15% share in Howler Head for $15 million. This means that it must also be worth a fair amount of money. Howler Head Whiskey is the official partner of the UFC and therefore a very well-known dram. However, the brand isn’t owned solely by Lipp, with Jason Wooler, Chief Executive of Wooler Brands also owning a big share in the brand. The owners of Howler Head Whiskey are Steve Lipp, Jason Wooler, and the Campiri Group. Worried you’re not tipping enough for your drams? Read out guide for how much to tip for whisky here: How much should you tip for whisky? Who is the owner of Howler Head Whiskey? This article explains who owns Howler Head Whiskey and a few other facts you might want to know about it. However, unlike the more popular brands like Johnnie Walker and Macallan, it’s not exactly clear who owns it. It’s a proud sponsor, one you’ll see more often than not between bouts and blood. Howler Head Whiskey is best-known for its association with UFC and MMA.
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